the opportunity

Davos, Switzerland during the World Economic Forum is one of the world’s most exclusive gatherings. From celebrities and heads of state to Fortune 500 executives and global software companies, the opportunity for business development and raising your brand awareness are extraordinary.

the challenge

With monumental opportunities come challenges. If you’ve never taken your company to Davos before, it can be a confusing labyrinth of delicate social protocols and implicit rules and expectations. Navigating the most concentrated gathering of world-class business leaders, world leaders, and academic leaders is no easy feat, and approaching this event like any other marketing event (set up a booth, hold a raffle) is a costly and time-consuming mistake. 

My Services

I help companies win deals and build brand equity through thought-provoking, powerful experiences that contribute directly to your bottom line and connect you to the most powerful people in the world.

As the former Brand & Strategic Communications Director for Tradeshift, I’ve been instrumental in planning for (and had boots on the ground at) Davos, and I know how companies make the biggest impact. I’ve worked closely with executives, marketing teams, event planners, and designers to create rich, branded experiences from start to finish that attract the right kinds of attention.

I custom-tailor my consulting to your needs and objectives. From two-person startups to multinational corporations, I create bespoke services for your company that are flexible and adapt to any request you have. There’s no task too big or too small for me to handle and take to the finish line.

"you handled that catastrophe
beautifully. well done."

— patrick allen, VP + International Managing Editor, Cnbc

"I’VE NEVER SEEN ANYONE DO WHAT YOU’VE DONE AT DAVOS."

— CHIEF MARKETING OFFICER, PEPSICO

Strategic brand consulting

I work side-by-side with decision-makers and event planners to get clear on your strategy for Davos and answer the question: What kind of presence will align with your objectives and your brand?

From how to interact with WEF and unofficial attendees, to which panels to host, parties to throw, and swag to give away, we’ll look holistically at the whole event and make sure you’re set up for success.

• Brand strategy

• Event strategy

• Verbal branding

• Sub-brand / event brand identity

Messaging, communications and copy 

Are your regular copywriters too busy to work on Davos? I know which messages will land well with the Davos crowd, and which won’t. I can write, edit and proof all your marketing collateral, including: 

• Websites and landing pages

• Digital - ads, banners, blog posts, schedules

• Print - posters, banners, flyers, signage

• Segmented comms for different audience types

• Targeted comms for VIPs

• Event mobile apps and registration

Content advising

To get your message to the right people at the right time, you need a solid content strategy and ideally, media partners. As the lead project manager for panels in the Tradeshift Sanctuary with CNBC along with heads of state, visionary founders, and Fortune 500 presidents, I know what it takes to create quality conversations that get people talking.

• Panel / fireside chat themes

• Panelist recommendations

• Panel descriptions + content creation

• Potential media partners

Event space design

Creating the right look, feel and experience of your event space directly adds to your bottom line. I provide support with:

• Designing the look and feel of your space

• Event space naming

• Best vendors to work with for build-outs and tear-downs

• Entertainment to draw a crowd

• Refreshments

• Artwork acquisition

"you’re warm, friendly, and you understand what it takes to be successful at davos."

— rich stromback, “Mr. Davos”, stromback global advisors

"you helped us create an unforgettable experience."

- John eng, Svp marketing, tradeshift

It all started when my former CEO decided we were going to Davos, come hell or high water.

We set out to do what no one had done before—turn a church built in 1804 into a media hub with CNBC in the midst of the flurry of the Davos Promenade. A space for brilliant minds to engage with quality content and each other. A sanctuary.

The Tradeshift Sanctuary became the most visited event space that year. Don’t believe me? Check out this heat map:

WHAT I FIGHT FOR

• Thinking B I G

• Go-getters with soul

• Asking hard questions

• Legendary results

WHAT I REBEL AGAINST

• Mindlessness

• Bureaucracy

• Pumpkin spice lattes

• Judging books by their covers

When it comes to Davos, I’ve had my hands in everything. From writing blog posts published in TechCrunch, to orchestrating panels with leaders from every sector, to planning the biggest party of the week, to the color of pillows for the couches we offered our guests—I’ve been a key part of high-level decisions and nitty-gritty details.

With a few incredible Davos’s under my snow boots, I consult with companies like yours who understand how important it is to do Davos right. Together, we can make your initiative wildly successful.